Univeristy Brief
Feels Good
2021
Product commercial for sustainable coffee capsules
A short commercial was developed for “Feels Good Organic Capsules” by ST. Ali, iconic in Melbourne specialty coffee. The piece focuses on visual storytelling, highlighting the ease of capsule coffee and the quality (and biodegradable qualities) of the brand. All video was original, filmed on the Blackmagic Cinema 4K camera. The project aimed at exploring several film techniques and working through the phases of pre-production, production and post-production processes. There was an emphasis on lighting and experimental video techniques, finding unique ways to engage with an audience.
