Promotional festival graphics across several displays and platforms
This project was to design and create a motion graphics promo package for a festival, containing all original work. A Melbourne festival, Healesville Music Festival, was used as an example to explore this brief. The festival is presented by the Yarra Valley Musician's Collective Inc, and is a celebration of music and culture, a 3-day extravaganza of music, workshops, food and more. The motion graphics promo package includes original content for four separate outputs, considering how maintain a consistent design across different displays and platforms. The work aims to connect with the festivals key messages and values, while offering a new solutions to the festivals current branding.